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Should I use Primary or Secondary Research in my Dissertation?

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❶There are several types of internal sources.

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Furthermore, when conducting primary research, not only the researcher is able to gather responses, but the nonverbal communication and gestures play a huge role.

They help the researcher identify the various hidden elements which cannot be obtained when conducting secondary research. On the other hand, when looking into how to do primary research for dissertation , the researcher should be aware of the high costs involved in the process of gathering primary data.

Thus, if the researcher is on a low or a limited budget, conducting primary research is not recommended. Also, this type of research requires a lot of time to complete Otis College of Art and Design, This means that the researcher will have to set a timeline in order to make sure that the research is conducted within that timeframe.

Considering the pros and cons of this method of research , you should understand how this research is conducted, what difficulties you might have to face and what aspects you should look into so that you can answer should I use Primary or Secondary Research in my Dissertation effectively. Secondary research is another example of research methodology in a dissertation. This type of research, reviews and analyzes past researches and studies.

The researcher when conducting this type of research makes sure that relevant past researches are identified and included for analysis purposes. In addition to this, models and theories of authors are also included to understand the concept in a better manner.

The theories and models are chosen based on the research question that has been formulated. Also, the aims and objectives of the research are considered while researching past studies. Furthermore, already published data from authentic and credible sources is also utilized when a secondary research is being conducted Guides. This gives credibility to the research. This type of data collection method does not require any statistical test or the use of any tool.

Similarly, the data analysis techniques also differ. The data is not analyzed for the purpose of a specific research, instead already published data is used as it is for analysis purposes. However, what the researcher should take into consideration is the credibility and authenticity of the data that is being used and the ethics surrounding secondary information.

The data collection process is one of a kind where, if the data is not authentic and credible, will cause problems for the researcher. Thus, it is extremely important for the researcher to understand all the related issues. Talking about the advantages, secondary research does not require a lot of time like primary research. You can conduct secondary research in a few weeks if you have access to the right information.

On the other hand, the costs involved in this data collection process are feasible i. Thus, this type of research can be conducted without having huge budgets set out for research purposes. It aims to provide in-depth findings through informal discussions with participants Collis and Hussey, This interview method was chosen over unstructured or structured interviews, because this study intends to answer the research questions by asking specific questions, but not so much unstructured that it generates useless data, and not so less structured so as not to miss out on any unanticipated information.

The interview questions in the semi-structured interview are in appendix. The themes utilized in this study were derived mainly from the literature review and were crucial in developing the questions that were raised during the study.

The semi-structured approach also provided the researcher with the ability to probe answers. Answer probing was particularly useful in responses whereby more explanation was needed in order to fully understand the answers.

Due to the recent adaptation of online recruitment, the semi structured interviews was targeted at members of the team who had witnessed or orchestrated the shift towards online recruitment, that way these respondents would be better able to answer questions that relate to the comparison of both methods.

Also, members of the online recruitment team being interviewed had different positions within recruitment and handled separate tasks. The questionnaires were given to them beforehand, when the approval was first sought, and each respondent chose the questions that they were more qualified to respond to.

Therefore the research was such that all respondents answered some questions, while some others were answered by a particular individual because of their knowledge of that process. Table 2 outlines the respondent details and their interview theme.

Each respondent were asked for their consent to interview, prior to the interview sessions, and also requested not to have their names mentioned so as to prevent any form of organizational backlash if the contents of the study were interpreted in any other non-academic form, and distributed. They have therefore been given fictional names, so as to make the research more readable. Based on the research objectives and the issues to be investigated, it would have been most appropriate if all recruitment staffs within the organization were interviewed.

However, due to the time constraints and resource limitations inherent in this study, a non-probability sample of the population was selected. Saunders et al asserts that a non-probability sample is most often used when adopting a case study strategy.

A non-probability sample, as described by Oppenheim, , is a sample in which the probability of each case being selected from the total population is not known.

The samples of graduates that were chosen to partake in the quantitative study are too small to constitute a probability sample of graduates within London or UK. Also, the number of employees within Lloyds who took part in the qualitative study was not high enough to constitute a significant portion of the recruitment department within Lloyds TSB. Therefore the study focused more on the quantitative facts of the perception of recruitment within the organization, as opposed to theories expressed in the literature review, and what graduates on the outside thought of online recruitment.

In collecting data that could be analysed using quantitative means, Easterby-Smith et al claims that researchers could collect either primary or secondary data. It also gives greater confidence that the data collected would match the research objectives. The researcher therefore chose to collect primary data from 20 graduates using questionnaires distributed-in-person to each respondent. This was done amongst friends and colleagues within the university who have utilized online recruitment systems.

Data from the semi-structured interviews would be collected using a tape recorder, and the conversations with all four employees would be transcribed word for word, and expression for expression.

The advantages inherent in this approach is that it allows the researcher to document and see patterns in words and emotions that would not be available if other forms of interviews were conducted. The quantitative data collected during the course of this study, whilst still in its raw form, is described by Saunders et al as being useless and conveying little information to most people.

Univariates, which are total sample distributions of one variable at a time Oppenheim, was utilised in analysing the frequency and percentage occurrence of each variable; including both ordinal and nominal, category and rating scale questions. However an indepth correlation or bivariate analysis was not conducted due to the low number of graduate respondents, and also due to the fact that the study was mainly concerned with the viewpoint of the organization, and not necessarily that of the graduates.

Results would be analysed using Excel and graphs would be drawn out to analyse all data with the aim of comparing them to the qualitative study. Yin suggests that in studies whereby the research question has been formulated based on the literature review; these theories that have been used in the postulation of the research question could also be used in analyzing the findings. Thereby suggesting that a deductive approach to data analysis would be essential for theoretical driven studies.

Based on these arguments, this study analyzed the qualitative findings using deductive methods. The findings from each respondent and questionnaire theme were analyzed according to the literature review topics discussed. In the instance whereby different respondents had something to say about a particular issue, all their opinions were recorded and taking into consideration in the analysis of findings.

A fact sheet of all findings according to the theory is illustrated in chapter 4. Full transcripts of the interview are in the appendix. The pattern matching procedure, as postulated by Saunders et al, , would be utilized in this deductive analysis. It involves predicting a pattern of outcomes based on theoretical propositions. These propositions are thereby analyzed in the data analysis process. This procedure involves the development of an analytical framework, utilizing existing theory, and then testing the adequacies of the framework as a means of explaining the findings Saunders et al, In the instance where a pattern is found as initially predicted, it would be evidence that suggests that there is indeed an explanation for findings.

A number of ethical issues have been identified and raised with respect to this study.


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A must-have student resource. This in-depth guide covers all you need to know about dissertation secondary research and how to do it in 4 simple steps.

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It will involve primary data, secondary data, quantitative and qualitative research methods, lit reviews, theory and policy studies and an exploration of alternatives. My dissertation is to be based around the experience of . During such times you might ask yourself ‘should I use Primary or Secondary Research in my Dissertation’, as these are the two most common research methods. Thus, to make sure that you select the most suitable research strategy for your research, learn about the two most common research strategies to make the right choice.

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Primary and secondary sources. For some research projects, it is important (or you may be required) to use primary sources, instead of or in addition to secondary sources. This is mandatory if the dissertation consists of primary quantitative or qualitative research, but may not be needed in dissertations in theory subjects or focused on secondary or tertiary research. The importance and size of this section varies with discipline and with the method chosen.