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• Descriptive research, being quantitative in nature, is restrictive in terms of open ended questions, which can be better answered using exploratory research. • Flexibility of design is offered by exploratory research more than by descriptive research.
The major difference between exploratory and descriptive research is that Exploratory research is one which aims at providing insights into and comprehension of the problem faced by the researcher. Descriptive research on the other hand, aims at describing something, mainly .
Exploratory research is defined as the initial research into a hypothetical or theoretical idea. This is where a researcher has an idea or has observed something and seeks to understand more about it. Exploratory research implies an exploration led for planning an issue for all the more clear investigation. Intention: The main objective of descriptive research is to define the functions and characteristics.
Descriptive research attempts to explore and explain information often discovered through exploratory research. When it comes to a company, this could relate to a business purchase, a product type. Exploratory research design does not aim to provide the final and conclusive answers to the research questions, but merely explores the research topic with varying levels of depth. It has been noted that “exploratory research is the initial research, which forms the basis of more conclusive research.